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Adobe Target Experience Lab 2026

Welcome! This is your dedicated learning hub for the Adobe Target Experience Lab and your space for Experience Optimisation and Personalisation learning before, during, and after the event.

Before the Lab — Action Required by Friday 24th April

Please confirm the following ahead of the day to ensure you’re fully set up and ready:

Please complete the steps below ahead of the day to ensure you’re fully set up and ready. Full instructions are available in the attached document.

1. Dexata Academy You’re already here – nice work! Once your account is verified, you’ll be added to the cohort where your modules will be released.

2. Adobe Target Sandbox You should have received an invite to the Adobe Target Sandbox via your Adobe ID. Please follow the instructions in the attached document to set up your account, confirm your workspace is active, and verify access to the Visual Experience Composer (VEC). Haven’t received your invite? Let us know.

3. Demo Website Please visit the demo website and confirm you can access it — we’ll be using it to set up the Recommendations use case during the lab. Full login instructions are in the attached document. 

Download the full access instructions document

Download full access instructions

What’s Coming

Join Adobe & Dexata at White Collar Factory, Old Street, London for a hands-on lab designed to help you confidently build and activate Recommendations in Adobe Target. Bring your laptop and work alongside experts, from foundations through to practical execution.

Agenda

1:30pm — Arrival, Welcome & Introductions
1:45pm — Recommendations & Building Blocks
2:00pm — Hands-On Lab: Building a Recommendations Activity
3:00pm — Practice Use Cases & Next Steps
3:30pm — Networking Drinks

On the day you’ll:

  • Get hands-on building a live Recommendations Activity
  • Work through practice use cases with actionable takeaways
  • Network with fellow Adobe Target practitioners
  • Take part in interactive challenges with prizes for top participants
  •  Have the opportunity to book a complimentary 1:1 follow-up session with Dexata

Questions or issues?

Reach out with any queries to us [email protected] or contact the Adobe Team and we’ll make sure you’re all set. 
See you on the 30th!Â